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Providing grants for small businesses to grow, innovate, and support their local communities.
The Program will provide an initial $5 million to fund 250 grants of $20,000 each to eligible small business owners across the U.S. Plus, every time an American Express Card Member shops with their eligible Card at a qualifying U.S. small business on November 29, 2025, American Express will donate an additional $1 to fund additional grants.1 Applications will be open from Small Business Saturday, November 29, 2025, to Friday, January 16, 2026 at 11:59 CT.
Ava Vavrick
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U.S. Small Business Administration
WVU John Chambers College of Business and Economics
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